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About Defy

Est. 1905| Welcome to DEFY, where innovation meets sustainability in every appliance we offer. We are committed to revolutionizing the way you interact with your home appliances by prioritizing sustainability, energy efficiency, and water conservation at the forefront of our models. At DEFY, we recognize the urgent need to reduce our environmental footprint, which is why we've dedicated ourselves to crafting appliances that not only enhance your daily life but also minimize their impact on the planet.

Discover our hero technologies within our range - from our refrigerators to dishwashers, where every product in our lineup is meticulously engineered to maximize energy efficiency, helping you save both money and resources without compromising on performance:

CornerWash™ Technology - The most efficient and total hygienic cleaning system available has a specialised elliptical three-spray arm and specially designed nozzles at the bottom of the dishwasher that spins at different angles, allowing water and detergent to reach every corner. With CornerWash™ Technology, you’ll never need to soak or pre-scrub your dishes again, saving you time and reducing your water consumption too.

SteamCure™ Technology – This groundbreaking technology in selected Front Loader Washing Machines not only lifts dirt and eliminates odors but also significantly reduces creases, simplifying your ironing tasks. At the heart of SteamCure lies its innovative design, harnessing the powerful energy of steam to deliver an exceptionally fresh laundry outcome.


NatureLight™ Technology - This innovative system draws inspiration from nature to enhance the freshness of your produce - bathing your fruits and vegetables in three effective colors of light—blue, green, and red—mirroring the natural 24-hour sun cycle.

Chill-in™ Technology – A premier cooling retention feature in our range of Chest Freezers that guarantees your food remains frozen for up to 140 hours, even during power outages. The secret lies in its thick insulation, safeguarding your food and preserving its nutrients during unexpected power outages.

ThermoFan+™ Technology – A pioneering technology in selected Defy ovens is a re-engineered and re-designed fan which reduces cooking times, provides even heat distribution and ensures energy efficiency to give you perfect baking results every time.

When you choose DEFY, you're not just investing in high-quality appliances – you're joining us in our mission to build a more sustainable world. Together, we can make a difference, one appliance at a time.