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About Whirlpool

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At Whirlpool, we believe that self-care is not selfish: it is the first step for physical, mental, emotional and social wellbeing. This is why it is so important to reconnect with yourselves and your needs, practicing self-care every day.Whirlpool understands your needs and knows that you take care of all the things you love in a unique and special way, every day.

We believe it all starts at home: our 6TH SENSE technology makes our appliances intuitive to use and intelligent, learning from your needs. They create an environment that allows you to relax and focus on what matters, so you can always be at your best.

After all, at Whirlpool, we have dedicated over 100 years of experience to offer more advanced 6TH SENSE technology for maximum results with minimum effort - the difference between simplicity and intuition.


But what's more important, consumers have tested and rewarded us:

  • ·         1st in launching the CRISP function in the market.
  • ·         N°1 in food preservation, thanks to our innovative cooling system that guarantees food stays fresh up to 4 times longer.
  • ·         1st induction oven in the market.
  • ·         1st full set of kitchen appliances treated with iXelium™ that highly resists yellowing and corrosion for over 10 years.


We at Whirlpool South Africa, know your eye for beauty and your desire for a total, coordinated look. That's why we design our appliances with an obsession for detail with our designers imagining today, ways you will use your kitchen tomorrow.

Whirlpool continuously delivers innovative, high-performing, resource-efficient products in four main categories

  • ·         Cooking
  • ·         Refrigeration
  • ·         Dishwashing
  • ·         Laundry 

Each main category incorporates the beauty of 6TH SENSE technology in its own unique way:


The new W9 collection features a luxurious black glass design while offering consumers a wide range of flexible installation options. With cutting-edge technology, Whirlpool has found the balance between design and performance.

The W9 appliances boast 6th Sense Technology, a set of intelligent sensors that assist in cooking. Allowing users to simply pick the recipes and let 6th Sense cook them to perfection. The W9 oven, sporting an intuitive Smart Touch Display compatible with the 6TH SENSE Live App, accesses a multitude of recipe ideas and programs your menu in advance, suitable for any smart home.

Whirlpool’s new W7 Collection ovens have been designed with consumers’ unique style in mind.  Leading-edge product design which is elegant and contemporary combined with the most advanced technological digital soul.  Be inspired with the new W7 Collection ovens:  one recipe at a time or several recipes at the same time, it’s your choice.  Cook like a master chef, deliciously tender inside, perfectly browned and ideally crispy outside.  This oven reinforces Whirlpool’s leadership in the premium market segment.

Whirlpool’s unique 6th SENSE technology is your perfect ally in the kitchen.  It adapts to your diet and lifestyle, guides you through up to 60 cooking combinations* allowing you to simply select a dish you prefer and cook it to perfection.  The 6th SENSE Technology adapts cooking parameters automatically offering you the best and most intuitive experience.  The 6th SENSE Assisted display assists you in every step in getting outstanding results without compromise.

The BakeSense feature boasts smart sensors for ensuring that the user's baked goods are baked perfectly every time. The BakeSense intelligent sensors monitor the humidity level and adjust the oven settings accordingly.

Another amazing and unique feature is Cook4 which allows extraordinary flexibility. You can cook up to 4 different dishes at the same time without mixing odours and flavours ensuring maximum time with family and friends and reducing your resource use.  Starter, main courses and dessert can be cooked in a single cavity without compromising on quality.  Not only will you be a great cook but also quick in delivering a full 4 course meal!

In both the W9 &W7 collection you can get a full function matching built in Microwave with 6th SENSE technology recipes, a fully automatic built in coffee machine and a matching warmer drawer to keep your coffee cups warm complete this built in W Collection range.



A 591 L 4 Door Total No Frost Fridge freezer combination featuring 6th SENSE Freshlock and 6th SENSE Freezelock to keep your food fresher for long completes the range.

The innovative 6TH SENSE technology is designed to automatically adapt the temperature and humidity levels to each of your favourite foods so that you can enjoy their freshness for up to 4 times longer. The No.1 in fresh and frozen preservation consists of:

• FreezeControl reduces temperature fluctuations in the freezer to the minimum thanks to an innovative air system
• 6TH SENSE FreshControl guarantees advanced humidity regulation in the whole cavity thanks to its innovative sensors. The freshness lasts longer and food preserves best.

Keeping with sublime aesthetics and innovation Whirlpool’s matching design dishwasher features A++ energy efficiency, and low water consumption.

The intelligent 6TH SENSE sensor detects the level of soil and regulates the water pressure for 28 powerful jets of PowerClean technology accordingly.

NaturalDry automatic door opening at the end of the program ensures better and more natural drying. This system guarantees higher energy efficiency and better drying results.

Half load option is Resource-efficient. Save resources when your Dishwasher is only half full. The Half load option optimizes water and power consumption when washing a small load, on both racks.



The clever 6TH sense technology is designed to preserve all colours as bright and beautiful as you bought them. And to intuitively select the most appropriate program, temperature, energy and time. No 1 in washing, taking the best care of garments and colours for long-lasting beauty.

Steam Hygiene, steam will fill the drum keeping its temperature at 70 - 80 °C for 20 minutes. This treatment removes up to 99.9% of the most common bacteria*. Ideal for sensitive skins, and good for the environment as well.

FreshCare plus technology gently tumbles your clothes after the cycle ends. Intermittent tumbling in the washer reduces wrinkles as well as odour causing bacteria

SteamRefresh regenerates the freshness of your garments, avoiding unnecessary washing. In this special refreshing cycle, the washer generates a flow of steam that penetrates the fibres, removing unpleasant smells, relaxing fibres, and smoothing creases. Clothes are ready to wear again in just 20 minutes.

SoftMove technology senses every load thanks to its unique 6TH SENSE sensors, adapting speed and motion accordingly. The new ultra-soft drum design offers the most gentle washing cycle ever.