OUR STORY

The Hirsch’s Family remains as dedicated to delivering exceptional customer service today as they were when Allan Hirsch founded the company in 1979.

Hirsch’s has become a prominent name in the appliance and electronics industry with 19 branches and concept stores across South Africa,. Allan Hirsch, originally an appliance repairman, and his wife Margaret started their family-run business in a small showroom on Umhlanga Rocks Drive, Durban, with just R900 in savings. Their children, Richard (CEO) and Luci (Brand Manager), joined the company after rising through the ranks. Today, Hirsch’s has evolved into a chain of mega appliance and home furnishing stores in KZN, Cape Town, and Gauteng, offering top brands and outstanding service.

The Hirsch’s family extends heartfelt thanks to the generations of loyal customers for their continued support over the years.