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OUR STORY

The Hirsch’s Family are as passionate about giving their customers great service today as they were when Allan Hirsch founded the company in 1979.

With 19  branches and concept stores spread throughout South Africa, Hirsch’s has become a force to be reckoned with in the appliance and electronics industry. An appliance repairman who unwittingly became an entrepreneur, Allan Hirsch and his wife Margaret started  their family-run appliance business in a tiny showroom in Umhlanga Rocks Drive, Durban, in 1979 with just R900 that they had saved. Their children, Richard (CEO) and Luci (Brand Manager) joined the company after working their way up through the ranks. Today Hirsch’s has grown into a chain of mega appliance and home furnishing stores in KZN, Cape Town and Gauteng - offering the best brands, and excellent service.

The Hirsch’s family would like to thank the generations of loyal customers for all their support over the years.